1. Agreement
These terms govern your use of the Bella AI website and, together with any signed order form, the Bella AI platform ("the Service"). By using the Service you agree to these terms. If you are integrating Bella on behalf of a company, you confirm you have authority to bind that company.
2. The Service
Bella AI provides an API and embeddable chat surfaces that let fitness and wellness businesses offer their members personalised coaching guidance for cycle syncing, pregnancy, and postnatal recovery. Features and usage limits are described in your order form.
3. Accounts and API keys
You are responsible for keeping your API keys and account credentials confidential and for all activity under them. Tell us promptly at the address below if you suspect unauthorised use.
4. Acceptable use
You agree not to:
- use the Service for any unlawful purpose or in breach of the rights of others;
- resell or expose the API to third parties outside the integration agreed in your order form;
- attempt to probe, disrupt, or reverse engineer the Service or its models;
- misrepresent Bella's guidance as a medical service or remove the safety notices it ships with.
5. Not medical advice
Bella provides wellness and fitness coaching guidance. It is not a medical device and does not provide medical advice, diagnosis, or treatment. Members should always consult a qualified health professional about medical concerns, and partners must present the Service accordingly in their apps.
6. Fees
Platform fees are a recurring subscription based on your active member count, plus any one-time integration or content add-ons, as set out in your order form. Fees are invoiced in advance and are non-refundable except where required by law or your agreement.
7. Intellectual property
Bella AI and its licensors own the Service, including its models, software, and content. You own your data and your app. Each party grants the other only the licences needed to operate the integration described in your order form.
8. Data protection
Our handling of personal data is described in our Privacy Policy. Where we process end-user data on your behalf, the data processing agreement between us forms part of these terms.
9. Warranties and liability
The Service is provided with reasonable skill and care, but we do not warrant it will be uninterrupted or error-free. To the fullest extent permitted by law, neither party is liable for indirect or consequential losses, and each party's total liability is capped at the fees paid in the twelve months before the claim. Nothing in these terms limits liability that cannot be limited by law.
10. Termination
Either party may terminate as set out in the order form, or immediately on material breach that is not remedied within thirty days of notice. On termination your API keys are revoked and we delete or return your data in line with our agreement.
11. Changes to these terms
We may update these terms from time to time. We will post changes on this page, and material changes will be notified to business customers before they take effect.
12. Governing law
These terms are governed by the laws of England and Wales, and the courts of England and Wales have exclusive jurisdiction over any dispute arising from them.
13. Contact
Questions about these terms? Email us at hello@bella.ai.